Andis® Releases Dog Grooming 101 to Teach the Basics to New Groomers
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Allie Haen ahaen@evokebrands.com 608-556-6999

Bruce Bock BBock@AndisCo.com 262-884-2600

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Andis® Releases Dog Grooming 101 to Teach the Basics of Clipper Cutting to New Groomers


 

STURTEVANT, WI (SEPTEMBER 2017) – Andis® Company, a leading manufacturer of small and large animal grooming tools and education, has announced the release of Dog Grooming 101: A Beginner’s Guide to Dog Grooming. The publication, designed to teach the basic principles, theories and techniques of grooming to beginning groomers, is available free of charge from the brand’s new Andis Grooming College™ online education portal.

 

Dog Grooming 101 details the basics of grooming to quickly advance the clipper-cutting skills of students, aspiring pet professionals or pet parents looking to do touch-ups in between salon visits,” said Megan Mouser, Manager of Animal Education for Andis. “This is just the first phase of our Andis Grooming College program, which will equip aspiring professionals with the tools and resources to learn anytime, anywhere.”

 

The full-color, 56-page book – available in English and Spanish –features basic grooming tutorials, step-by-step instructions, tool education, proper maintenance, and skills required to master key cutting techniques. This fall, a series of Dog Grooming 101 step-by-step companion videos will also be posted online.

 

Dog Grooming 101 will be available for the first time at the 2017 Groom Expo in Hershey, PA, both online and as a print edition. For more information on the Andis Grooming College, or to sign up to receive a copy of the new book free of charge, visit AndisGroomingCollege.com.




About Andis Company


Andis Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company's products are purchased in more than 90 countries by barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-558-9441 or visit www.andis.com.