Andis Announces Merchandising Program Winners
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Contact:

Ross Boettcher rboettcher@evokebrands.com 608-556-6999

Bruce Bock bbock@andisco.com 262-884-2600

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Andis Announces Merchandising Program Winners—Stores Awarded For Clipper And Trimmer Displays


Sturtevant, WI (February 2015) – The second half of 2014, Andis launched an innovative in-store merchandising program that promoted all the tools used in the American Legacy Series 2 collection of hairstyles. To participate, retailers purchased an assortment of designated tools, and they received everything needed to create an in-store experience aimed to educate and encourage the purchase of clippers and trimmers. The merchandising kit included brochure holders, posters, static-cling door decals and a media screen to display at the point of purchase. The media screens stayed in the stores where Andis will provide updated videos and promotional content to customers.

Each location displaying the in-store merchandising kit, submitted a picture of their display for a chance to win a flat screen TV valued at $1,000.

“I’m happy to announce the winners of our successful American Legacy merchandising program. They are: Jiho Yoo of Jinny United sold via Klibaner Sales; Joel Saks of Beauty Enterprises sold via VanNest Coleman NE; and Sun Lee of BENS Beauty Supply sold via VanNest Coleman NE,” says Karen Formico, VP of marketing for Andis.

“We are creating new content for the media screens to keep the interaction with customers fresh and relevant. Andis will continue to devote resources to accelerate our pull through, partnering with beauty retailers to enhance the point of purchase experience,” Formico adds.




About Andis Company


Andis Company, a family held business founded in 1922, is a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. The company's products are purchased in more than 90 countries by barbers and salon professionals, consumers, hotels, motels, resorts, small animal groomers and large animal groomers and shearers. To find a local distributor, call 800-558-9441 or visit www.andis.com.